Strategy · Operations · Systems
The Mide Lawal & Co. is a strategy and operations advisory for expert-led brands that have outgrown their backend. We turn your vision into structure, and your structure into execution.
35+ founders served · 7+ years building operations · US, UK, Canada, Nigeria
Mostfoundersinvestheavilyinthefrontofthebusiness:branding,content,visibilityandlaunches.Farfewerinvestinwhathappensaftersomeonepays.
Theresultisagap.Abrandthatlookspremiumonline,andaclientexperiencethatfeelsslower,messierandlesscertainthantheonethatwaspromised.Thatgapcoststrust,referralsandyourownheadspace.
“We close the gap, so the business people experience matches the one they bought.”
Notion
Airtable
ClickUp
MailChimp
Start where you are. Most clients begin with the audit and move into the build.
Systems Audit & Action Plan
Find out exactly what’s breaking and what to fix first.
Structure & Systems Build
Your backend designed, installed and rolled out in 90 days.
Advisory & Operations Partner
Senior operations leadership, month after month.
less daily admin for Shakira Hemphill
high-impact tasks completed every week
saved on every client onboarding for Britney Jeanine
“Hiring Mide is one of the best decisions I have ever made.”
Simi Awokoya, Career Coach for Black Women
I’m Mide Lawal, founder of The Mide Lawal & Co. For more than seven years I’ve built the operations behind coaches, consultants, speakers and premium brands. I believe operations should feel like luxury: your backend should be as refined as what your clients see on the front end.
Book a 30-minute fit call. We’ll talk about where your business is, where it’s going, and the structure it needs next.